A story is a sequence of events, real or fictional, that communicates a theme. Stories entertain through novels and movies, inform us in news reports, and teach valuable lessons through fairy tales and parables. Stories communicate the same basic themes and are classified into a few major categories, including a narrative (characters face a challenge and grow), a quest (like rags to riches or overcoming the monster), and a frame story.
As with any writing project, you must grab and hold the attention of your readers. That means starting with the most important information and moving on to less critical details. Use transitions like “in addition,” “meanwhile,” and “to clarify” to keep the reader on track. Use quotes from experts or witnesses to add credibility and perspective. Just make sure to attribute the source.
You must also explain any facts and figures that are unfamiliar to your readers, even if you think they already know them. If you can, write a summary of the topic for them so that they are more likely to understand your article.
Finally, end the story with something called a nut graph, or a nut paragraph, that ties the facts you introduced in your lead together and explains why they are significant and important. This is the turn from an inverted pyramid to a narrative and can help you maintain your readers’ interest. This is one of the most common techniques used in journalism and is recommended by the Poytner Institute, which provides journalism training, information and courses.