Trending topics are content ideas, hashtags, or keywords that generate more visibility and engagement than usual on social media platforms like Twitter, TikTok, Instagram, and YouTube. They’re typically picked up and prioritized by algorithms, giving your posts or videos a temporary boost of exposure and reach. Being on top of trends allows you to engage with a larger audience and position yourself as an influencer who is in touch with the current culture.
Trends are often influenced by current events and news stories, entertainment happenings (like new movie releases or music concerts), and gaming trends. Keeping tabs on what’s popular on other YouTube channels in your niche is an excellent way to identify what trends are resonating with your audience and sparking conversation. However, don’t feel compelled to jump on every trend – be selective and find ways to incorporate them into your content strategy in an authentic and meaningful way that maintains your viewer trust.
Incorporating trends into your content also gives you the opportunity to create unique, entertaining, or educational videos that stand out from your competition and captures your audience’s attention. Using YouTube Trends, Google Trends, and other tools to identify hot topics and search terms can help you brainstorm video ideas ranging from entertainment and comedic takes on a trend to reviews, talks, tutorials, duets, challenges, or product demos. By being original and bringing a fresh perspective to a trending topic, you’ll increase the likelihood that your video will catch on as a trend of its own.