How to Optimize Your WordLift Content for Top Stories

Top stories is a special result format that often appears in SERPs when users search for facts or names related to current events. It consists of a carousel featuring articles selected by machine learning that Google thinks are relevant to the query. The articles included in this selection are usually from editorial-type sites. However, content from blogs and other websites can also arrive in the Top stories carousel. To do so, the content should be original, timely and of high quality. WordLift makes it easy to optimize your content for these criteria. This way you can maximize your chances to appear in the Top stories carousel.