Whether it’s flare pants, butterfly clips or all-denim outfits from a few decades ago, nostalgia is big for many consumers. And that can translate to brands, too. This year, look for more businesses to use a sense of retroness in their marketing and design, especially to promote their products.
With news influencing the way people think, share and interact, it’s important for businesses to keep up with social media trends. That’s why it can be helpful to subscribe to reports from industry experts and research firms. This will help you stay informed about changes in the market and align your strategy accordingly.
For example, in 2025 you can expect to see more influencers and brands promoting their eco-friendly initiatives on social media. Consumers are looking to support companies that demonstrate a commitment to sustainability and other eco-friendly practices, so it’s vital that these values are represented authentically.
The proliferation of fake news and misinformation also highlights the need for businesses to prioritize fact-checking and uphold ethical standards. Doing so will help protect their credibility and build trust amongst audiences.
One final social media trend that you can expect to see is more brands integrating shopping capabilities directly on their platforms like Instagram, TikTok and YouTube. This will remove friction from the buying journey and create a seamless experience for consumers. For instance, Instagram’s new feature, Instagram Stories, will allow you to shop for the items featured in each video. This is a great way to make your content more engaging and drive higher engagement and conversions.