News podcasts are a unique and powerful medium, challenging how audiences consume news and reshaping the information ecosystem. Their immersive nature creates a high level of trust and engagement, making them distinct from scrolling news feeds or reading newspaper articles. As a result, News podcasts attract a younger and more engaged audience and offer new opportunities for news publishers to reach their audiences.
Whether it’s staying up to date on the day’s headlines while commuting, indulging in an expert opinion or political debate, or keeping in the loop on cultural and celebrity happenings, news podcasts are a convenient and engaging way to stay informed. Across most markets, news podcasts with an ‘extended chat’ format tend to attract the highest audience attention and offer the greatest opportunity for news publishers to monetise their content.
Up First from NPR offers a brief overview of the three biggest stories in global news each morning, perfect for those wanting to keep up with what’s happening around the world in just 10 minutes. Left, Right & Center is a political commentary podcast that delivers deep insights and thoughtful discussion between guests representing conservative, liberal, and centrist viewpoints on the latest news.
Monocle Magazine’s flagship podcast The Globalist covers international news and headlines, providing a range of critique on American politics, business stories, European happenings and more in 30 minute episodes. Health Check from the BBC World Service is a weekly podcast diving into all things medical and health news, with episodes running 26 minutes.