A Live news feed is a constantly updated collection of information that can be clicked, commented and engaged with. This is the perfect way to communicate with your audience on a regular basis and can be found on many different platforms, including Facebook and Twitter.
News feeds have changed how people use social media, get their news and interact with each other online. When Facebook introduced its News Feed in 2006 it transformed how users viewed their connections and the site. Gone were the days of static phone book-style directories and in came a stream of updates from friends, photos, links and videos. The system uses fetching technology to deliver a continuous scroll of content that is ranked algorithmically and tailored to the user’s specific interests. This type of system is now used by all major social networks and many other websites.
The emergence of this technology has also transformed expectations of audiences as they now anticipate real-time updates to news stories. This has shaped how journalists prioritize their reporting strategies and the types of events they choose to cover.
Another impact of news feeds is how long people spend reading the content they receive. According to a recent report, people are spending less time reading online articles and watching online video than they did in the past. Consumer intelligence data from Infegy Atlas indicates that the average post length on Facebook has declined as well. This may be a result of people feeling overwhelmed by the quantity of information they are receiving.